BUREAU BORSCHE

Telfar TV Logo Animation

CLEMENS TELFAR Collection 22/23 Lettering Logo Treatment

Telfar TV Logo Animation

Telfar

Mirko Borsche worked on a collaboration together with Gian Gisiger in the framework of the design of the new Balenciaga logotype. The aim was to create a new, simple, timeless logo as a contemporary version of the previous classic Balenciaga logo. The initial inspiration for the new design was the signage in a Paris metro station, which Mr. Gisiger and Mr. Borsche adapted to create a crisp new face for Balenciaga. Balenciaga Logotype. Final drawing by Chi-Long Trieu. 2017

Balenciaga Logotype. Final drawing by Chi-Long Trieu. Photo by Bureau Borsche, Paris 2018

Balenciaga Logotype. Final drawing by Chi-Long Trieu. 2017

Photo by Bureau Borsche, Paris 2018

Balenciaga Logotype. Final drawing by Chi-Long Trieu. 2017

Photo by Bureau Borsche, Paris 2018

Balenciaga

Bureau Borsche created the identity and website for the new Milan-based label, MEDEA. Flanked by two simplistic Greek columns their full range of nondescript shoppers is presented on a straightforward digital stage in reference to the mythological character the label is named after and the label’s non-frills design. The black and white look offers a stark contrast to the eight technicolor bags designed by twins sisters Giulia and Camilla Venturini. https://medea.world

https://medea.world

Grateful to have been a part of SUPPORT SAVING HUMANS. MEDEA FOR MEDITERRANEA.⁣ In full support of @mediterranearescue, its work and the principles it promotes, @medeasisters decided to create a limited edition bag where 100% of the revenue was donated entirely to Mediterranea @mediterranearescue.⁣ Photo by Medea

Grateful to have been a part of SUPPORT SAVING HUMANS. MEDEA FOR MEDITERRANEA.⁣ In full support of @mediterranearescue, its work and the principles it promotes, @medeasisters decided to create a limited edition bag where 100% of the revenue was donated entirely to Mediterranea @mediterranearescue.⁣

Grateful to have been a part of SUPPORT SAVING HUMANS. MEDEA FOR MEDITERRANEA.⁣ In full support of @mediterranearescue, its work and the principles it promotes, @medeasisters decided to create a limited edition bag where 100% of the revenue was donated entirely to Mediterranea @mediterranearescue.⁣ Photo by Medea

Medea

The new identity honours the company’s heritage, while providing a contemporary and timeless foundation for its future endeavours. From day one it was a pleasure working with Hector Muelas and his design team at Rimowa. To create a truly beautiful and concise project it is crucial to have the trust and eagerness of the client to push the brand in a new direction.

Rimowa is a self confident brand with a clear idea of its future. In response, we created a reinterpretation of their DNA to lead the way. Since 1898 Rimowa has stood as the prototype for German quality and design, perfectly combining form and function in their signature products. A Rimowa suitcase is the archetype of luggage, it combines luxury and intelligent traveling. Photos © Luke Evans & Commission Studio

For the Rimowa logo, we selected a utilitarian sans serif typeface to inform the brand’s new typographic language. The typeface’s refined, understated forms reflective of the functional luxury found in Rimowa suitcases.

Its versatility, an indication of Rimowa future ambitions. A luxurious customer experience was the main focus for the redesign of Rimowa’s collaterals such as packaging and signage and serves to accentuate the high standards and quality of the brand. Photos © Luke Evans & Commission Studio

In reference to the iconic aluminium suitcase, slick new colors —black, white, and cool grey— define the modern look of Rimowa. Photos © Luke Evans & Commission Studio

Rimowa’s in-house creative team and two outside agencies, Bureau Borsche in Munich and Commission Studio in London, delved into the archives for inspiration. Photos © Luke Evans & Commission Studio

Studying the logo’s evolution over the years, they noted that earlier versions were more utilitarian — old German workhorse fonts popular at the turn of the last century. Photos © Luke Evans & Commission Studio

Along with the logo, Rimowais introducing a new monogram inspired by the company’s original, a shopping bag with ribbon handles held in place by rivets, and paper products with raised lines referencing the suitcases’ hallmark grooves. Wallpaper* Photos © Luke Evans & Commission Studio

48°8'19.1"N 11°34'38.0"E RIMOWA Store Munich. Photo © Bureau Borsche

48°46'34.7"N 9°10'41.2"E RIMOWA Store Stuttgart. Photo © Studio Johannes Bauer

34°4'2.5"N 118°24'5.0"W RIMOWA Store Beverly Hills. Photo © Rimowa

Rimowa

It takes confidence to be reductive. For FARFETCH, the quest to bring a streamlined sense of modern simplicity to their brand identity was ambitious. As the world’s leading platform for luxury fashion, the new identity needed a unique approach that put form and functionality on equal footing. Bureau Borsche partnered with the FARFETCH brand team to generate an entirely new cohesive visual system that would build on FARFETCH’s global reputation and resonate with its growing audience.

Establishing a digital framework that could simultaneously elevate the customer experience, whilst complimenting an extensive and diverse community of brands and boutiques required an engineering mindset. A new chapter for the brand is introduced while honouring the FARFETCH identity as a single and singular destination, powered by innovative technology, through which to access the greatest designers - established and emergent - fashion curators and most discerning boutique owners across the globe. This needed to be represented in the new online persona, which put the need for accessibility, white space and clarity at the forefront of the redesign.

Bureau Borsche partnered with the FARFETCH brand team to generate an entirely new cohesive visual system that would build on FARFETCH’s global reputation and resonate with its growing audience.

The new brand identity features a more curated approach, introducing more white space along with a new typographic palette which includes a bespoke typeface ‘FARFETCH Basis’ customised by Colophon Foundry, alongside the more editorial font family Nimbus and the bespoke monogram – the ‘FARFETCH Fuse’. The combination of typefaces creates a hierarchy and structure that merges the visual language of editorial and e-commerce.

In this case, ‘The Fuse’ is a fusion between a capital ‘F’ and lower case ‘f’ and represents the inherent duality of the brand – it’s a platform where there is a continuous dichotomy between the classic and the modern, the established and the experimental, the romantic and the revolutionary.

This new, dominant, paired-back online presence conveys a serious commitment to graphic consistency across the full ecosystem.

FARFETCH is the brand that puts other brands on a pedestal, it’s a framework that supports the perfect edit.

With such strong emphasis on order, textual modularity and a reverence for the digital essentials, it screams less, but better - which is something everyone can appreciate.

Farfetch

Maison Kitsuné was created in Paris in 2002 by Gildas Loaëc, a former manager of the French electronic music duo Daft Punk, and Masaya Kuroki, an architect. In Japan, Loaëc and Kuroki came together to oversee the production of Daft Punk’s anime film Interstella 5555, and developed the concept for Kitsuné – a one-of-a-kind brand that combines their two stylistically intertwined interests: fashion and music.

FW 19/20

Maison Kitsuné

Collection Graphics, Spring Summer 2020, Milan Fashion Week, Video by Marcelo Burlon

MARCELO BURLON COUNTY OF MILAN

Photo by Bratislav-Tasic

Photo by Andrea Alexa Cavallo

Photo by Bratislav-Tasic

Photo by Andrea Alexa Cavallo

Photo by Bratislav-Tasic

Photo by Andrea Alexa Cavallo

Photo by Bratislav-Tasic

Photo by Andrea Alexa Cavallo

Photo by Bratislav-Tasic

Photo by Andrea Alexa Cavallo

MARCELO BURLON COUNTY OF MILAN Campaign

Highsnobiety is a daily news website covering streetwear, sneakers, cars, lifestyle, and the arts. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture. Bureau Borsche created the fresh, new logo for Highsnobiety trying to enforce the brands online presence.

Highsnobiety